Being organised before you begin not only simplifies the entire project, but can ultimately save you time and money – and your ecommerce website developer will love you for it!

 

 

Product Categories

Determine how many product categories you are going to need and which categories your products will appear in.

You will need to name your product categories, prepare a description of 160 – 200 words to introduce the products in for each category and create an image to visually describe the category. Finally, choose 10 to 50 keyword phrases which relate to your product category.

Checklist for each Product Category:

  • Category Name
  • Category Description
  • Category Image
  • Keywords associated with Product Category

 

 

Product Details

Product Attributes & Variations
Product Attributes are the configurable characteristics of your product or its components. For example, you sell a product in three colours. As part of creating this product, you would define an attribute called ‘Colour’ and assign it the three colours. Other common product attributes or variations include ‘size’, ‘colour’, ‘gem type’, ‘materials’, ‘weight’ and so on..

What attributes, variations or options are relevant to your products?

Product Descriptions
For each product, you will need a Short description (one sentence) and a Long description (paragraph or more). You want to attract and intrigue potential shoppers so be sure to use interesting copy that is full of adjectives and possibly a bullet list of features in the long description.

Product Images
You will need product images to sell your products. Ideally, we recommend a professional photographer. It is essential that your photos be of high quality. In some cases, you may be able to get them from the manufacturer. Poor-quality photos can look unprofessional and may create a barrier to selling your products. (Ideally, product photos should be no less than 1200 pixels wide at the longest edge).

Checklist for Product Details:

  • Product Name
  • Short Description
  • Long Description
  • SKU or product # (if applicable)
  • Price (Please state whether the price is inclusive of GST or not)
  • Product Image(s)
  • Keywords associated with the product
  • Attributes / Variations (e.g. colour/size etc.)
  • Shipping Weight
  • Quantity (For each variant)
  • Category (if applicable e.g. Men’s, Women’s, Kids etc)
  • (optional) Related Products

(To help ensure your store is launched on time and complete, provide all of this information for each individual product)

 

 

Store Information – General Settings

  • Name of your Shop
  • Shop Description
  • Email address (Account email address)
  • Email Address (Customers will see this email when you contact them)
  • Phone Number
  • Address
  • Street
  • City
  • Country
  • Region
  • Post Code
  • Google Analytics Account ID (If you have an existing account)

 

 

Shipping Information

  • Shipping Rates (International and Domestic)
  • Please specify whether weight-based or price-based

 

 

Payment Details

Please provide one or more of the following:

  • PayPal Payments
  • Credit Card Gateway (Stripe, WindCave)
  • Custom payment method (Bank deposits)

 

 

Legal Information

  • Refund/Returns Policy
  • Privacy Policy
  • Terms of Service

 

 

Additional Pages

Provide content for any additional pages you require e.g. About Us, Sizing Guide, Delivery Options etc

 

 

DNS & Domains

Once your site is ready to go live you will need to provide your web developer with access to your domain name management in order to point your URL to your new online store. This process can take 24 – 48 hrs to take effect and then your online store will be live to the world.